Discrepancy between traffic data

I’ve been comparing the data that Webpushr is providing with my Google Analytics traffic data.

It seems like that there’s often a great difference between WP’s ‘Clicked’ data and the page views I see in GA. Normally, for every 10 Clicked, I see between 4 - 8 page views.

What’s the reason for this rather steep discrepancy? Is the GA tracking pixel not fired? Are people actually clicking on the notification?


Hi there! How are you tracking click data using GA? We track click data from our service worker that runs on the client side. You can learn more on that here.