If you are currently utilizing both Push Notifications & E-mail marketing or have used either in the past, please share:
- Use cases / scenarios where web push notifications work well.
- Use cases / scenarios where e-mail marketing works well.
We use both for our SaaS platform.
Push Notifications
- Frequent & time sensitive updates on upgrades, maintenance & new features
- When we publish a new blog post or a press release.
- to start a 1:1 conversation with prospects
- To solicit feedback from existing customers where we need conversational format
- to send out monthly stats on usage, billing, etc.