Push Notifications vs. E-mail Marketing

If you are currently utilizing both Push Notifications & E-mail marketing or have used either in the past, please share:

  • Use cases / scenarios where web push notifications work well.
  • Use cases / scenarios where e-mail marketing works well.

We use both for our SaaS platform.

Push Notifications

  • Frequent & time sensitive updates on upgrades, maintenance & new features
  • When we publish a new blog post or a press release.


  • to start a 1:1 conversation with prospects
  • To solicit feedback from existing customers where we need conversational format
  • to send out monthly stats on usage, billing, etc.